Luxury clients who are considering buying or selling a home are looking to do so with the greatest ease while entrusting their agent to expertly guide them through the process. Affluent clients possess an innate desire for something exclusive. The Casan Collection was specially designed to meet the standards of the market’s top tier and set a new benchmark in luxury real estate.
The Casan Collection applies strict listing standards, and agents that wish to attain the right to list Casan Collection properties must complete an in-depth luxury certification training through the Institute for Luxury Home Marketing. “The Institute for Luxury Home Marketing is the premier independent authority in training and designation for real estate agents working in the luxury residential market.” For homes themselves to qualify for this exclusive collection they must be in the top 10% of their local market.
The client that hires a Casan Collection professional can expect the exceptional service they are accustomed to. They can be confident in the fact that their property will receive the absolute best in terms of available marketing and technology. Their property will also receive global reach marketing on media outlets such as the Robb Report, The Wall Street Journal, and the duPont REGISTRY. Casan Collection clients will receive their property’s weekly online activity reports from these websites as well as Zillow, Realtor.com, and all other major online real estate search portals. Their property will also be entered into Studeo, a software that captures and retains buyer attention with its immersive, sensory experience. A 3D Virtual tour will allow potential buyers to experience a first-person tour of the home at a distance on the device of their choosing. An exclusive, single property website will furnish all the details, features, and specifics of their home to potential buyers. Professional staging, professional photos, and a digitally rendered floorplan are just a few more of The Collection’s offerings, and the list goes on.
The Institute for Luxury Home Marketing is also a wonderful source for providing statistical data and analysis on the luxury real estate market.
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