A buyer’s first impression of your home is almost completely based on the online photos, video, and information provided via the internet. With our knowledge and experience with the latest technology, and experience of how these digital and visual platforms operate as well as the corporate agreement for agent/listing exclusivity between NextHome and companies such as Zillow, Trulia, Realtor.com, and many others, it ensures that we can gain the widest audience to attract pre-approved buyers ready to purchase your home as quickly as possible.
Consumers are gravitating to mobile media and often consume from multiple mediums at one time. With over nine out of ten home buyers beginning their search online and 403%, more inquires for listings offering video than listings without video, video marketing is becoming key to reaching the largest homebuyer audience available. Showcasing a home through video marketing gives homebuyers a sense of the features and lifestyle that cannot be conveyed through description or even photos. Ninety percent of consumers find video helpful in their decision process. Video is also one of the most effective and accessible marketing options to reach out-of-area homebuyers searching online and looking to relocate or purchase a vacation home.
Buyers often ask if the seller has a floor plan for the measurements of the rooms. We provide an accurate floorplan with measurements that buyers greatly appreciate. It also helps buyers know before seeing the home in person if the layout will work for them.
We know that over 90% of buyers find their home online, and professional photography makes a huge difference when buyers search through multiple properties.
National Listing Distribution
As we mentioned above, today’s homebuyers begin their search for properties and information on the Internet. Online and mobile real estate searches have grown each year while the use of print media in-home shopping continues to decrease. It is crucial that your home receives the right exposure in the right places. By utilizing our National Listing Distribution program, we are able to provide just that. We produce high quality, professional online marketing for your home with direct avenues to communicate with us for quick, responsive access to more information and showings. Our platform gives your home an expansive online marketing presence, displaying it on hundreds of websites searched by homebuyers and providing easy access to more information. The power of our National Listing Distribution program gives your home unparalleled exposure to all key websites searched by homebuyers and the best opportunity to sell your home for the highest price possible.
Homebuyers do lots of research online, but they still insist and thrive on getting in their car at all hours of the day and night to personally check out homes and neighborhoods. Wouldn’t it be great if we could put your home’s information right in the car with them? We don’t use paper flyers, which are bad for the environment, get wet, stick together and discolor. Instead, our NextHome yard signs have the capability to give the buyer access to the information they want without them ever leaving the comfort of their car! Every one of our signs has a text code. While sitting in front of your listing, a buyer can text the code to receive a link to the property’s description, photos, and a video tour. Your agent immediately receives a notification with that potential buyer’s contact info so we can follow up, answer questions or schedule a tour. Genius Right?
Not only do our NextHome signs have lead capturing capabilities, but they were also created with the same “consumer-centric” focus as the rest of our branding and marketing. Everything we use, from the colors that pop and draw attention to the shape, content, and layout of our signage, is designed to offer a clean and professional look. And don’t forget about “Luke,” our company mascot that everybody loves! In fact, Luke the French Bulldog, as well as all the rest of NextHome’s branding and marketing materials, were developed by the same people who developed the branding and marketing for Apple.
Real estate signs are an integral part of the marketing process. They draw attention to the listing, offer information to buyers, and invite people in to preview their next home. Unique signage that differentiates a home for sale from others and offers potential buyers instant access to property details, photos, and video is significant for the seller’s success, as well as for meeting the expectations of today’s buyers.
With Studeo, we can showcase your listing through dynamic visuals, picture carousels, animations, and more. This helps capture and retain the attention of buyers in an immersive, sensory experience. It tells a story of living in the property.
Weekly Online Marketing Summary
Every week NextHome Picket Fence Realty’s clients and our agents receive an Online Marketing Summary, displaying the number of views the listing has received since its original listing date. The “Detailed Views” are views by buyers who have clicked on the listing to view its specific details. Also, the Online Marketing Summary describes how well the listing is performing online.
No matter how well you market a home, one thing always holds true: You have to PRICE IT RIGHT! Deciding on your home’s best listing price is one of the most important and challenging steps in the selling process. If your home is listed at a price that is too far above current market value, many prospective buyers will bypass it altogether or quickly lose interest once they shop around and see what else their money can buy them. On the other side of the coin, if you price your home too far below market value, you could be leaving money on the table and missing out on cashing in on all of your home’s value and equity. Most buyers in today’s market expect to purchase homes within the fair market range. In some cases, we’ve seen great results by offering a home at a slightly better price than market value, creating a frenzy of market activity at initial offering, and starting bidding wars that ultimately netted the seller more money! The most important “take-away” is that pricing your home correctly exposes your home to the greatest percentage of prospective buyers and increases the chance of a quick sale at the highest possible sales price.
Another critical factor related to the pricing strategy is timing. A property attracts the most attention, excitement, and interest when it is first listed on the market. A home priced right and well marketed when first listed is positioned to generate the level of interest needed to sell the home for the highest amount possible. Improper pricing at the initial listing misses out on this peak interest period and may result in your property languishing on the market. The result of a languishing home is typically a below market value sale or no sale at all.
Call us today. We’d love to schedule a time to discuss putting our “know-how” to work for you!